francesca esce
marketing blog & e-portfolio
Resume
Education
Bachelor of Science, Integrated Marketing Communication ('17)
Minors: Women's and Gender Studies, Honors Program
GPA: 3.7
Honors and Awards
IC President’s Scholar, Studin Sisters London Scholarship, Honors Program, Campus Life Award Nominee
Work Experience
Event Marketing Coordinator, Ithaca College Campus Center & Events Services September 2014-Present
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Meet with clients to discuss information pertinent to upcoming events
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Assist clients with planning room set up, audio-visual services, public safety, IT, and catering services
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Special Event Management responsibilites, while acting as a resourse and example to event managers
Marketing Intern, Florence Nightingale Foundation (London, UK) Fall 2015
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Involved in information design, outreach, and event management for this charity that raises funds to distribute scholarships to nurses in the UK dedicated to improving policy and practice.
Marketing & Special Events Intern, CPS Recruitment (Liverpool, NY) Summer 2014
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Graphic ad work in local media- re-designed and created content
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Worked on mailing list maintenance through Haley Marketing (+ webinar attendance)
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Strategic design for displays at job fair events
Activites and Service
Publicist & Poet, Ghost City Press Nov 2014-2016
Independent publishing house located out of Liverpool, NY
Founder & President, IC Pay it Forward 2013 - 2015
On-campus organization that performs and promotes random acts of kindness
Advertising Committee Member, IC Courage Jan 2014 - May 2016
Raises funds and awareness for Camp Good Days & Special Times, a summer camp for children with cancer.
E-Communications Chair, IC After Dark 2014-2015
Provides fun, safe, alternative late night events on campus for students
Liaison to the Liverpool High School Board of Education 2012-2013
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Communication liaison between students and board
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Participated and regulated evaluations of administrative positions in focus-group settings
Skills
Adobe InDesign, Adobe Photoshop, Microsoft Word, MS Excel, MS Visio, operational planning, event planning, strategic marketing, social media, photography and design, crisis management, office assisting, secretarial and reception duties, training and teaching
Marketing Intern, Hangar Theatre Summer 2016
Events Intern, Downtown Ithaca Alliance Summer 2016
